In a recent article in tech republic posted by Mark Schiller, he highlights the strategies that “make your CEO a massive tech advocate”, he highlights that Professor Ping Wang of the University of Maryland and his team identified the business impacts associated with the method and manner of adopting different types of technologies. In particular, they were able to demonstrate a very strong correlation between the adoption of “hip” or “fashionable” technologies and key business indicators. In other words, they found that companies that approached “hip” or “fashionable” IT in a particular manner enjoyed important business benefits.
Giving statistical facts, he continues to suggest that CEOs have a high tendency of investing in IT products that positively boost their image and reputation (i.e. fashion in this context). In my earlier blog post (On where things stand between Open Source and Closed Source systems), I had pointed out that executives are totally in a world of their own – A corporation’s investment decisions into IT tends to think technology in terms of ROI, not in terms of how its suppost to work. This is why they prefer to tag the reputation they have in IT to Apple or Microsoft. Apple and Microsoft makes more sense to their ROI, when it comes to compliance to established standards in IT their clients would trust them more if they wore fashion from Microsoft or Apple then if they wore fashion from corporations that have lesser impact in the IT space. In Mark’s article Mark continues to state that “A company’s association with hip IT correlated to an increase in the CEO’s pay. For every $1 million a company invested in fashionable tech, the CEO received a $45,000 bump in compensation, on average, the following year — REGARDLESS of how the company actually performed.”
Secondly, You need to align IT to what makes the clock in the CEO’s head tick. If the CEO wants to launch a PR / CSR campaign about AIDS, you are better off starting a conversation with your CEO about how you could “improve” the AIDS campaign through IT.
Look at it this way: When you go to a bank that offers Online Banking services, when it comes to banking and online security, would you prefer a bank that uses Cisco routers and technology gadgets over a bank that has its networks built on systems from smaller players? This is the same way corporates think about clients. If you tag your implementation to “fashionable IT” it will sell your IT strategy.
I guess this answers your question then 🙂